My Smart Idea

0814.07Dog_ntreharne005.jpgHappy Paws® is a start-up product innovations company who have made a big impact on the worldwide pet market after only 10 months of trading, creating cutting edge products that make a real difference to pets and pet owners' lives. Managing Director Tim Joannides tells us how they are in the middle of launching several new pet inventions, however currently have their Award Winning Easy-Tie™ dog safety accessory stocked across 1,633 stores across 16 countries. The Easy-Tie™ allows you to Easily, Safely & Quickly secure your dog to a café table, post or car head rest, without removing the lead from the collar. This means your dog is always under your control, which in turn means your dog is safer. You can view the short 1 minute Easy-Tie video on their website Tim wraps up by telling us "the pet industry has been stagnant for years and our aim is to help change that". One of Happy Paws® next products to be launched will be the world's most advanced dog ball, launching on Kickstarter in August! Keep your eyes peeled. Having received a first round of equity investment, Tim is now in the middle of raising a round B which will help take his company to the next level.

My Smart Idea were nominated for the Commercialation category of the iSustain Awards.